The UK’s leading exercise referral and wellbeing services platform, ReferAll [that's us], is reducing its pricing this year, in a bid to help leisure operator customers who are finding it difficult to cope with spiralling costs.
With the physical activity industry under immense pressure and budgets particularly tight, ReferAll has adapted its pricing structure for 2024 to ensure its exercise referral software is accessible to anyone who wants to use the system. It has introduced a new tiered pricing structure, which allows operators to opt for variable or flat pricing models, to help make budgetary controls easier.
In Autumn 2023, ReferAll reduced initial installation costs by 50% and the price of several of its main features, including ReferAll’s webform and questionnaire solutions. It has also created a new ‘lite’ user licence at a significant discount – this allows users to efficiently complete all tasks related to the referral process, but restricts access to reporting and system configuration. The new tiered pricing bands reward investment in growth. Previously, pricing was calculated per user, which worked well in smaller operators with fewer staff. ReferAll’s new enterprise level pricing band means multi-site operators can grow their services without worrying about the cost of adding new users.
“We wanted to serve our customers better at a time when many operators are struggling in particular due to spiralling energy costs. We embarked on a project to look at our processes and costs to strive for greater efficiency. Our aim is to bring value to our customers when they need it most, without needing to increase pricing,” explains ReferAll’s managing director, Stuart Stokes.
“ReferAll is striving to do things differently and to help operators to focus on improving health outcomes in their local communities by reducing our costs. Our new pricing structure supports existing users, while making entry level affordable for new customers.”
ReferAll also builds commonly requested integrations into its software at customers’ request at no charge, to bring extra value to its partnerships. “We are not the experts in everything and don’t claim to be. We like to do what we do well. This means we embrace integration with other organisations that fit with the product roadmap, rather than trying to do everything ourselves, which pushes up costs,” explains Stokes. “Integration adds value to the ReferAll product for all customers and makes the journey seamless.”
In 2024, ReferAll will continue to introduce new integrations with leading leisure management systems. “We’re working towards being the ‘glue’ that joins the data in our industry together; from the start of the referral journey through to memberships and beyond. ReferAll is the ecosystem helping operators recognise the worth of their exercise referral and health-related services,” says Stokes.
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