Health-related services are often undervalued by the leisure industry. In a world where memberships are king and footfall is everything, preventative health programmes can often get overlooked. But with the ongoing struggles of the NHS no secret and a rethink of the healthcare service long overdue, now is the time for wellbeing services to stand up and be counted.
Operators are delivering impactful programmes that improve health outcomes, and leisure is poised to become part of the rethink. So now’s the time to shine a light on your preventative health services and shout about your work to healthcare providers, to secure your place in the future tapestry of local NHS provision. Here are our tips for positioning your service to stand out from the crowd.
Depend on your data
Organisations that record and share dependable data about their schemes are taken more seriously. Match the data with your general membership to create an end-to-end picture.
Forecast potential revenue
By tracking actual revenue from an exercise referral or health-related service, you can forecast potential revenue to the wider membership base. This is a great foundation for positioning your services.
Share your story
Don’t be shy! Your data tells a story so be sure to use it to construct sharable messaging about your success. Your data and what it shows is the real value of your health-related programmes.
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us.